About

About Us

Being pregnant while balancing a part-time job, full-time career, contract work, or entrepreneurship adds another layer to an already full life. That’s why we’re here—to provide you with tools, resources, and the confidence to navigate your pregnancy and birth journey, all while managing the demands of career, finances, and relationships.

Our holistic approach recognizes that every part of your life is interconnected. We believe that to truly support you, we need to understand the whole picture. Through education and personalized guidance, we empower you to create a birth experience that reflects your unique needs and those of your family. We also help you understand your body, so you can make informed, confident decisions every step of the way.

The Problem and Our Solution

Too many women & families are uninformed about what happens during birth and post birth in the 12 months after a baby is born. Many women wind up saying things like “why didn’t anyone tell me…” and “I wish I had known…” For something as old as birthing babies, there is no reason why so many women should be feeling let down and left out of the good information that makes birth feel empowering and like a mission worth doing.

Our goal is to make pregnancy and birth an experience women feel proud about instead of traumatized and full of regrets. We listen to women's birth stories and document their experiences to learn how to make birth experiences better. Through the use of quantitative and qualitative data, we help birthing women and families control the controllable and be prepared to navigate the uncontrollable.

Taking Our Solution One Step Forward

Mothers, babies, and families are at the heart of our mission, however our solution requires a wholistic approach. Our solution is meant to help new parents, existing parents, doulas, midwives, birth professionals, employers and anyone wanting to serve and support birthing families.

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